Evaluating my credit card portfolio - American Express

Since my pursuit of points and miles has resulted in many open credit card accounts, I recently began a top-to-bottom review of my overall credit card portfolio. In today's entry in the series covering this review, I will consider the American Express card products I hold.

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Evaluating my credit card portfolio - Overview

When pursuing points and miles using credit card sign-up bonuses, you soon accumulate a lot of credit cards. I was accustomed to carrying multiple cards before I became immersed in these rewards, but the number of cards I currently hold has tripled. As an early-year task, I decided to undertake a top-to-bottom review of my open accounts in order to decide if any should be closed, and I want to strategize how to adjust my card portfolio in 2018. Today, I want to provide a little background to frame my analyses.

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Optimizing travel experience: depth or breadth?

I have begun planning my family's summer trip to France and Norway. While my wife and I have visited Europe annually since we met, this year we are taking her oldest son for his first visit. Our vacation was originally conceived as primarily a Scandinavian adventure. However, as I dove into the planning process, our general itinerary evolved. Because I want to writing more about maximizing travel experience, I wanted to address this morphing of our trip’s initial concept as the result of honestly assessing a trip plan that risks a shallow experience by trying to do too much. 

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I earned over 11,800 AAdvantage miles in 2017 via the AA shopping portal!

If you actively collect travel points and miles, you want to leave no stone unturned when looking for ways to earn these rewards. Making as many of your purchases as possible through online shopping portals is one of the best methods for accomplishing this. A portal I frequently use is the American Airlines AAdvantage eShopping site, where last year I earned 11,827 miles by starting shopping "trips" on the site.

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Developing my Hedgehog Concept

Last week, I debuted the new look of Debrian Travels and discussed why I would say I am not relaunching the blog but rather tightening its brand. Part of that process was defining my Hedgehog Concept, a framework developed by renowned business author Jim Collins in his book Good to Great. While the business analysis of my blog does not fall within the branding I outlined in my previous post, I think a deeper dive into that thought process could be useful to better understand the focus I will have with the updated Debrian Travels. An ancillary benefit is that it can serve as an example for other small businesses or bloggers.

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A tweak, not a relaunch

Earlier this week, I debuted the new look of Debrian Travels. While I would not deem this a relaunch, the update is part of a tightening of my blog's brand. Unfortunately, given my status as a hobby blogger, over the last month, the effort took most of the time that I can devote to Debrian Travels. However, before I return to travel posts, I want to touch on why I decided to undertake this update, then get into a little detail of my thought process as I worked on the rebranding and, finally, what that will mean for future content.

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