I earned over 11,800 AAdvantage miles in 2017 via the AA shopping portal!

If you actively collect travel points and miles, you want to leave no stone unturned when looking for ways to earn these rewards. Making as many of your purchases as possible through online shopping portals is one of the best methods for accomplishing this. A portal I frequently use is the American Airlines AAdvantage eShopping site, where last year I earned 11,827 miles by starting shopping "trips" on the site.

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Developing my Hedgehog Concept

Last week, I debuted the new look of Debrian Travels and discussed why I would say I am not relaunching the blog but rather tightening its brand. Part of that process was defining my Hedgehog Concept, a framework developed by renowned business author Jim Collins in his book Good to Great. While the business analysis of my blog does not fall within the branding I outlined in my previous post, I think a deeper dive into that thought process could be useful to better understand the focus I will have with the updated Debrian Travels. An ancillary benefit is that it can serve as an example for other small businesses or bloggers.

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A tweak, not a relaunch

Earlier this week, I debuted the new look of Debrian Travels. While I would not deem this a relaunch, the update is part of a tightening of my blog's brand. Unfortunately, given my status as a hobby blogger, over the last month, the effort took most of the time that I can devote to Debrian Travels. However, before I return to travel posts, I want to touch on why I decided to undertake this update, then get into a little detail of my thought process as I worked on the rebranding and, finally, what that will mean for future content.

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The new look of Debrian Travels is live!

The new look of Debrian Travels is now live. This is a few days later than i had hoped - I wanted to relaunch before the end of 2017, but I missed it by a few days! This refreshening is in conjunction with a tweaked approach to the content you will find here. I will speak to change in a couple of posts over the coming days. In the meantime, I think I have worked out all the kinks on the new site, but if you encounter any bugs, please drop me a note and let me know! Enjoy!

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Derek Cook
Updates on the way!

Things are a little slow here at Debrian Travels. Well, more correctly, things are a little slow with new content but there is a lot going on behind the scenes. I will have more to say on this soon, but in a nutshell, the staff (yours truly) is busy working on the blog's brand including a tweak of of its focus. Also, the look is being freshened.

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Derek Cookblog
Bonus miles with American and Delta shopping portals

I love shopping portals and have written about them frequently. As we head into the Christmas shopping season, both AAdvantage eShopping and Delta Air Lines's SkyMiles Shopping are offering bonus miles by achieving certain spend thresholds.

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