Posts tagged blog
Developing my Hedgehog Concept
Developing my Hedgehog Concept

Last week, I debuted the new look of Debrian Travels and discussed why I would say I am not relaunching the blog but rather tightening its brand. Part of that process was defining my Hedgehog Concept, a framework developed by renowned business author Jim Collins in his book Good to Great. While the business analysis of my blog does not fall within the branding I outlined in my previous post, I think a deeper dive into that thought process could be useful to better understand the focus I will have with the updated Debrian Travels. An ancillary benefit is that it can serve as an example for other small businesses or bloggers.

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Derek CookHedgehog Concept, blog, points and miles, business analysis, travel planning
A tweak, not a relaunch
A tweak, not a relaunch

Earlier this week, I debuted the new look of Debrian Travels. While I would not deem this a relaunch, the update is part of a tightening of my blog's brand. Unfortunately, given my status as a hobby blogger, over the last month, the effort took most of the time that I can devote to Debrian Travels. However, before I return to travel posts, I want to touch on why I decided to undertake this update, then get into a little detail of my thought process as I worked on the rebranding and, finally, what that will mean for future content.

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Derek Cookblog, branding, mission statement
Updates on the way!
Updates on the way!

Things are a little slow here at Debrian Travels. Well, more correctly, things are a little slow with new content but there is a lot going on behind the scenes. I will have more to say on this soon, but in a nutshell, the staff (yours truly) is busy working on the blog's brand including a tweak of of its focus. Also, the look is being freshened.

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Derek Cookblog